LVMH launches delivery promises to enhance omnichannel shopping experiences

The Louis Vuitton Maison in London

French luxury conglomerate LVMH is to launch a set of new delivery promises to customers with the aim of improving omnichannel shopping experience for customers.

LVMH already owns 75 brands including Louis Vuitton, Christian Dior, Fendi, and Givenchy as well as watchmaker Tag Heuer and has introduced this new feature through tech expert OneStock’s agile order management technology.

This new feature will allow shoppers to view real time stock availability and select a guaranteed delivery method depending on the product chosen.

Delivery options available include “white glove”, which is same day delivery and collect in store within a two hour time slot. Customer are further kept updated estimated delivery times. The most prominent part of the feature, is that LVMH will be applying OneStock’s ship from store, click and collect and return in store services. Many brands are increasingly using this service to promote growth of online sales.

So far, the conglomerate has launched this new tech feature with only one of its brands and is yet to disclose which brand. This new element will be available in the US and Europe and will be running for the same brand for the remaining of this year.

Laetitia Roche-Grenet, Business Synergies Director at LVMH said: “The personalisation of the customer experience and in-store experience are two areas that we want to make exceptional, and where we want to improve the e-commerce services we offer.”

“The needs of the customer are paramount in the luxury sector, and brands often struggle to emulate the exclusive experience online they offer in-store,” said Romulus Grigoras, CEO at OneStock. “LVMH is a pioneer in a market undergoing digital transformation and fully understands what being omnichannel can mean for growth and profitability. It is adding fresh excitement to online and in-store purchasing, which will provide a genuine competitive advantage.”

Recently, OneStock was chosen to take part in LVMH’s start-up accelerator for technology businesses, recognised as La Maison des Startups.