Luxury women’s clothing brand Guinea launches pop-up on King’s Road

Luxury women’s clothing brand Guinea has launched a seasonal pop-up store at Chelsea's iconic King’s Road for the second year running, taking residence until 24 October 2021.

Inspired by making women look and feel good, family-run fashion retailer Guinea offers versatile and timeless wardrobe classics that are cut to flatter and will work across all aspects of everyday life.

Located at 336 King’s Road, the pop-up store spans 1,298 sq ft and features clothing items for "London to Country", ranging from tailored coats and jackets to elegant tops and blouses, all made from sustainable fabrics.

With the collection’s strong focus on sustainability, the brand complements landlord Sloane Stanley's previous initiatives, including the Sustainable Pop-Up, which took residency at 320 King’s Road in August 2020.

Commenting on the news, Hannah Grievson, Property Director at Sloane Stanley said: “Guinea’s premium fashion offering is a perfect example of our successful approach to flexible leases which enable our visitors to enjoy a seasonally appropriate offer, and we’re thrilled that they are joining us. The launch of this brand evidences our commitment to welcoming innovative and creative concepts to the King’s Road and Fulham Road. Guinea will continue to provide our shoppers with diverse and unique brands for the upcoming winter months.”

Judith Cutting, Founder and Creative Director of Guinea, commented: “Following the success of our previous pop-up with Sloane Stanley its fantastic to be back on the Kings Road and in a bricks and mortar store. Having shopped on the King’s Road for years, its holistic offering and community atmosphere makes it a fabulous destination for our new seasonal pop-up, and we look forward to continuing to offer luxury clothing with a distinctly British feel throughout October to such a diverse and engaged consumer.”