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Luxury resale platform Hewi to launch crowdfunding campaign

Camilla Rydzek
11 February 2022

UK-based luxury resale platform Hewi is launching a crowdfunding campaign on Seedrs. 

Hewi was founded in 2012 with a mission to be the leading destination for luxury re-commerce and advance circular fashion. It was launched by Tatiana Wolter-Ferguson alongside her mother and sister, and now counts over 200,000 registered members.

Apart from re-selling luxury clothing, shoes and accessories, across mens womens and kidswear, Hewi offers a VIP service that allows select clients to manage their wardrobes and decide what to sell. It has also collaborated with Sotheby's to create its first ever luxury handbag and accessories auction, and partnered with Vogue to host a sale of items from 23 supermodels, including Kate Moss, with proceeds going to charity.

Whilst it is not yet clear when the funding round will launch, customers have the opportunity to get priority access, Wolter-Ferguson said in an email. She wrote: “Having been with us on our journey to date, we would love to offer you the opportunity to become an investor in Hewi and join us on our mission to lead the change in how the world shops luxury.

“Over the past 12 months, we've made exciting strides: we've developed our new website, further built out our team and continue to put you, and our community, at the heart of our business to make sure we always deliver a best in class, luxury re-commerce experience. Soon we'll be launching a campaign on Seedrs, and we wish to offer you the chance to buy equity in our business. It's important to us that we build a business that is inclusive of those who have been a part of Hewi's growth story.”

Wolter-Ferguson commented on founding the business: "We knew it was a good idea from the start. We were moving from the south of France to the U.K., we were going through our wardrobes, deciding what we should and shouldn't keep and we kept telling each other, "I've hardly ever worn this - sell it. Other people were taking storage units, additional home space or even new houses for these wardrobes. Because of the quality of these pieces, it was never stock that was going to end up in landfill, so we wanted to create this safe space where members could benefit - and profit - from giving their pre-loved fashion a new lease of life."

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