Luxury handbag rental service Cocoon launches first pop-up at Harvey Nichols
Luxury handbag rental service Cocoon has announced the launch of its first ever pop-up store at Harvey Nichols in Knightsbridge. The three month pop-up will offer shoppers the chance to try on bags in the Cocoon collection, meet the Cocoon team and learn more about its membership.
The pop-up will showcase the Cocoon collection, which will rotate on a weekly basis. This includes new season trend bags, pre-owned classics and vintage styles from brands such as Prada, Fendi, Gucci and Bottega Veneta.
Customers can choose from four different membership plans with a range of inclusions and perks (starting from £39), including the brand's newly launched Flexi Membership option, which allows members to access bags on demand for one week at a time.
Existing members will also have the opportunity to drop off their current Cocoon bags in store and ‘swap’ for new styles on display.
Founded in 2019 by luxury expert Ceanne Fernandes-Wong and entrepreneur Matt Heiman, Cocoon offers a customer-centric and environmentally conscious membership subscription service for bag lovers.
Ceanne Fernandes-Wong, CEO and Co-Founder of Cocoon, said: “We are incredibly excited about our first physical membership pop-up in Harvey Nichols and we look forward to connecting with the Cocoon community in real life.
"Harvey Nichols is iconic, and we are like-minded in our pursuit of fearless fashion and our desire to offer a truly inspiring and customer-centric luxury experience. They understand that customers are asking for innovative sustainable solutions and that they are open to circular models in addition to buying new.”