Luxury group YNAP commits to fur-free policy

YNAP

Yoox Net-A-Porter Group (YNAP) has announced it has committed to a fur-free policy across all its multi-brand websites. The initiative builds upon a commitment to managing environmental impact as stated in the group’s Sustainability Report 2016.

The business has been working with The Humane Society of the United States (HSUS), Humane Society International (HSI) and Lega Anti Vivisezione (LAV) and has also joined the international Fur Free Retailer Program supported by the Fur Free Alliance, an international coalition of leading animal and environmental protection organisations worldwide.

YNAP’s multi-brand stores include Net-A-Porter.com, MrPorter.com, Yoox.com and TheOutnet.com. This latest commitment will ensure that they all “promote commercial policies in-line with animal rights”, and the group has said it will continue to work with the environmental and animal protection organisations to ensure it is kept updated about fur and ethical sourcing.

It its Sustainability Report 2016 YNAP outlined its commitment to managing and reducing the social and environmental impact of the business, collaborating with brands and suppliers to improve practices, and leading developments in the industry.

Key initiatives undertaken by the business include the introduction of the ECOBOX, which uses 100% recyclable materials and which is certified internationally by RESY, FSC and SFI. It has also become a member of the United Nations Global Compact and is the only fashion e-commerce company part of RE100, a shared international commitment by the world’s leading companies to 100% renewable power by 2020.

YNAP’s new buildings are all sustainable and its new In-Season logistics hub in Milan is being built towards achieving an “excellent” level of BREEAM sustainable building certification.

“The Group started its journey towards creating a sustainable future back in 2009 with the launch of YOOXYGEN, the pioneering YOOX’s destination for social and environmental responsible brands. Since then we have made great steps,” said head of sustainability Matteo James Moroni.

“Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future. We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change,” Moroni added.