Lush has launched a fresh new digital look and relaunched app, in a bid to garner a bigger slice of the growing e-commerce opportunity.
Following the boom in online sales experienced over the past year, Lush’s new digital commerce offer now includes a 24-hour live chat function, improved search optimisation and exclusive information on new products.
The website also features a new checkout process and additional ways for customers to pay, including debit or credit cards, Klarna, Paypal, Apple Pay and Google Pay.
The Lush app, which is now available in the UK on iOS and Android, has also been updated to include the Lush Lens feature which offers shoppers a simple and more environmentally-friendly way to discover Lush’s packaging free products, by replacing physical product demonstrations with new virtual ones.
The Lush Lens feature has already had 2.6 million scans since it’s launch on iOS in November 2018, and by replacing physical product demonstrations that use water with virtual tutorials, it has reduced water consumption at Lush’s Harajuku store in Japan by half.
The new Lush app also offers a contact-free shopping experience.
Customers can also keep track of favourites and be notified about new and exclusive products.
Commenting on the development, Lush chief digital officer Jack Constantine said: “Everyone knows that at Lush we make products by hand, with fresh and ethically sourced ingredients, and this informs our digital products too.
“I’m so proud of the new platform the teams have created which showcases the best of what we can do – ethical treatment of customers’ data, created using open source technologies and providing a five star customer experience, with a few Lush surprises along the way.”