Lululemon doubles size of London flagship

Global performance apparel, footwear, and accessories brand Lululemon has today moved its Regent Street flagship to a larger location, making it the brand’s largest store in the EMEA region.

The new store, which spans 8,923 sq ft, is double the size of the previous space and will feature Lululemon’s range of clothing and accessories for yoga, running, training, and beyond.

Notable store highlights include the brand’s largest pant wall in Europe, the biggest menswear collection in EMEA, and elements of Lululemon's latest store design concept. Additional features include a water bottle personalisation station and a dynamic staircase light display that changes with the time of day.

Along with its expansive product range, the store will also serve as a community hub, building on the brand's 11 years of fostering connections in London.

During the opening week, Lululemon will host a variety of exciting activations, including a news stand takeover with special treats, DJ sets, and surprise performances by Lululemon ambassadors like Olympic gold medalist Phil Wizard.

Founded in 1998, Lululemon has become a behemoth of the women's athletics space, particularly within yoga.

“We’re so excited to open the doors to our biggest store in EMEA”, said Sarah Clark, Senior Vice President EMEA.

“Regent Street is one of the most important shopping destinations in the world, and 11 years after opening our first store in London we’re delighted to welcome our community to our newest flagship store. With double the space of our previous location, our guests will be able to discover our all-gender offering for yoga, run, training, casual, localised product and more, across two incredible floors showcasing our latest beautiful store design.

"Lululemon has seen significant International growth in recent years – we have ambitions to quadruple International sales from 2021-2026 – and this London flagship store will be a must-visit destination for both our local and international guests at an exciting time in our EMEA expansion.”

In June 2024, Lululemon doubled its Covent Garden store, moving to a 8,330 sq ft space on Long Acre within The Yards, Covent Garden.