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Lululemon confirms investment to support physical, mental and social wellbeing initiatives

Tom Shearsmith
11 October 2021

Lululemon has announced the launch of its Centre for Social Impact, investing in removing barriers through philanthropy, research, and advocacy to support physical, mental, and social wellbeing across its local and global communities.

The centre will unify and amplify Lululemon’s existing social impact programs, such as Here to Be, as well as innovate new programs and wellbeing tools with the goal to positively impact more than 10 million people globally by 2025.

Supporting the work of leading non-profit organisations, centre initiatives include a $5 million investment across a number of new and long-term local grassroots partners including:

  • The Girls Opportunity Alliance, a program of the Obama Foundation that empowers adolescent girls around the world and their well-being through education. Lululemon will join them in lifting up adolescent girls across the globe and the grassroots leaders working to educate them.
  • The National Alliance on Mental Illness, the United States’ largest grassroots mental health organisation dedicated to building better lives for the millions of Americans affected by mental illness. Lululemon will help lead the establishment of a 9-8-8 crisis number for mental health and suicide prevention services.
  • The Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for LGBTQ+ young people. Lululemon is supporting The Trevor Project’s life-saving mission to end suicide among LGBTQ+ youth.

Esther Speck, Lululemon Vice President of Global Sustainability and Social Impact, said: “At Lululemon, we believe everyone has the right to be well and we know the path to wellbeing is possible when tools, support, and resources are accessible to all. Through Lululemon’s Centre for Social Impact, we will leverage our expertise, resources, and communities to advocate for the wellbeing of those most impacted by systemic inequity around the world.”

The centre builds on Lululemon’s commitment to wellbeing and current social impact work in this area, which includes an annual Global Wellbeing Report, mental health first aid training for Lululemon employees, the Here to Be grant program, and the Peace on Purpose collaboration with the United Nations Foundation.

Since it its launch in 2016, Lululemon’s Here to Be program has supported over 750 non-profit organisations that create inclusive access to movement and mindfulness, with grants amounting to $25 million, touching more than 1 million people.

The centre will also unify Lululemon’s wellbeing initiatives to achieve the company’s Be Well Impact Agenda goals, which include providing access to wellbeing tools for more than 10 million people by 2025 and investing at least $75 million to advance equity in wellbeing in its local and global communities by 2025.

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