Lululemon announces Lewis Hamilton as latest brand ambassador

Canadian activewear brand Lululemon has announced seven-time Formula 1 World Champion Lewis Hamilton as its latest ambassador.

Hamilton will be featured in Lululemon’s ‘No Holding Back’ campaign, highlighting the dedication behind elite training and showcasing the brand’s latest men’s apparel, including the Metal Vent Tech franchise.

He will also collaborate with Lululemon’s research, innovation, design and development teams on future products, providing insight and feedback on athletic and lifestyle collections.

Additionally, Hamilton will work with the brand’s Centre for Social Impact in collaboration with his global foundation, Mission 44, "to empower the next generation and build a fairer, more inclusive future".

Nikki Neuburger, Chief Brand & Product Activation Officer at Lululemon, said: "I'm thrilled to welcome Lewis to the Lululemon collective as our newest ambassador.

"Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at Lululemon. We’re excited to partner with him to innovate, inspire, and create positive change together."

Hamilton added: "Lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to.

"I'm excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves."

Hamilton joins Lululemon’s growing roster of ambassadors, including PGA golfers Min Woo Lee and Max Homa, ATP tennis pro Frances Tiafoe, WTA tennis pro Leylah Fernandez, NFL player DK Metcalf, NBA player Jordan Clarkson, and NHL player Connor Bedard.