Lulu Guinness is back with another collaboration – and this time, it comes in the form of a chair! While this might not seem very fashion, the Industry member has a habit of making even the most unlikely of collaborations seem on trend and latest project for ‘Re-Work It’ is no different.
Along with a group of artists, architects and designers, Lulu was asked to design her very own chair in aid of the Duchess of Cambridge’s charity, The Art Room which offers art therapy to children and youth people with the aim of raising self-esteem, confidence and independence. Lulu was tasked with the mission of reimagining the classic Ernest Race BA2 chair.
In signature style, the Industry member took inspiration from her new ‘tape face’ design from the Autumn/Winter 2015 collection. Lulu brought the chair to life, transforming it into a black and white Lulu character – complete with eyes fixed onto the wooden backrest and a mouth made from an iconic red lips clutch sat on the seat. Always up for a bit of fun, the designer’s chair-cum-character sips a strawberry milkshake from an elongated red and white striped straw.
The chair, also the charity’s logo, represents one of the tangible objects that The Art Room’s students get to work with – introducing them to a sense of empowerment through transforming everyday objects into something creative and individual.
The chair is currently on display at Selfridges, along with 90 others contributed by the likes of Cara Delevingne, Paul Smith, Charlotte Olympia, Alice Temperley, Tom Dixon and Rose Uniacke. The chairs will later be sold to the highest bidder through online auction house Paddle8 from the 22nd May and later at a live auction on the 9th June, with all proceeds going to The Art Room.
Be sure to drop in and see it hanging from the store’s atrium, we will!