Lucy & Yak to trial retail in London with first-ever pop-up in the capital

Brighton-based conscious clothing brand Lucy & Yak is opening a pop-up at 14 Lamb Street in London’s Spitalfields on 17 October, "for at least six months", as it trials retail in the capital for the first time.

Set over two floors, and under the title of ‘London & Yak’, the pop-up will invite customers to step inside the brand’s signature pink-painted shop and explore its colourful collections, all crafted from ethically sourced, eco-friendly materials.

Visitors will also be able to shop Lucy & Yak’s recently launched sub-brand, L&Y, which “offers a more muted and tranquil approach to dressing”, featuring playful silhouettes, calming tones and subtle prints.

Lydia Coley, Managing Director of Lucy & Yak, said: “We’re so excited to announce the launch of our first ever London pop-up. London has been a dream of ours for a long time but finding the right location has been really important for us. After a lot of research, Spitalfields just felt right.

“The new pop-up offers us the chance to meet our London-based community in person - we can’t wait to meet everyone! Our teams are currently working hard to bring more localised events and community meet ups to our little pink shops, which you can now book via our website - there’s lots of exciting things to come!”

In keeping with Lucy & Yak’s focus on supporting creatives, the pop-up will also feature a one-of-a-kind mural created in collaboration with a local artist, “to be announced soon”.

‘London & Yak’ follows the successful launches of stores in Bristol, Cambridge, Canterbury, Norwich, Nottingham, Manchester, Cardiff, Exeter, Chester, as well as the brand's first outlet in Castleford, all joining Lucy & Yak's flagship store on North Road in Brighton and its “little peach shop”, focused on its L&Y customer, in The Lanes in Brighton.

Each shop also serves as a Re:Yak hub, supporting the brand’s circularity initiatives - including a buyback scheme called PreLoved - and providing space for customers to recycle, repair or upcycle their clothes.

In August, Lucy & Yak announced it is in the process of transitioning to employee ownership, “to empower its dedicated team and help to shape the brand’s future”.

The new ownership structure has been set up through an Employee Ownership Trust (EOT), a trust created to hold a controlling stake in the business on behalf of all employees, making them indirect owners and key beneficiaries. The transition is expected to take around six months.