Love Not Landfill opens exclusive London pop-up

Non-profit Love Not Landfill has launched its new sustainable fashion campaign with the opening of its new pop-up store at Angel Central in London. 

Running from 11 to 14 November, the pop-up aims to encourage fashion lovers to fight climate change by re-wearing, repairing and sharing clothes.

The store celebrates gender-neutral fashion and aims to be a space for visitors to find out more about eco-fashion and the climate emergency with noticeboards, knowledgeable staff and a workshop on Sunday highlighting how to make your clothes last longer.

Sponsored by Vanish and Oxwash, the 2,140 sq ft pop-up features fund-raising fashion-forward collections from charity shops, curated by style-savvy influencers including Cancer Research UK x Shannon Alexandra, Oxfam x Nova Twins and Love Not Landfill x Jake Edwards.

Each influencer has worked with their partner charity, for a collection of up to 500 pieces from donations. These are being sold at the Angel Central pop-up, with all profits going straight to the charities.

Olivia Shaw, from the Love Not Landfill campaign, said: “We wanted a shop in a highly visible and central location in London, to be able to showcase our influencer collaborations. It has been great to collaborate with Angel Central and become part of the community, if only for a limited time. We look forward to welcoming lots of visitors and sharing our passion for pre-loved fashion.”