Follow us


Lounge Underwear partners with Bleckmann to improve distribution

Sophie Smith
09 November 2021

Lounge Underwear has partnered with e-commerce specialist Bleckmann for its warehousing and final mile distribution in Europe for the next five years.

The partnership follows the underwear brand's recent sales growth and the logistical challenges that have come from Brexit.

Bleckmann has dedicated 5,000 sqm of the distribution centre in Belgium to Lounge Underwear’s operation, with room for expansion to facilitate the brand’s future growth.

The brand expects the distribution centre will significantly improve Lounge Underwear’s customer experience. Bleckmann will handle all customs formalities, offer the latest possible online order cut-off times and provide transport solutions.

Both companies have the ambition to further expand the cooperation beyond Europe in the future.

Bleckmann and Lounge Underwear

Founded in 1862, Bleckmann has evolved from a transport company into a full supply chain solutions provider with a specific expertise in e-fulfilment solutions.

Jack Humphreys, COO at Lounge Underwear, said: “When we decided to put stock on the ground in Mainland Europe, Bleckmann were the obvious choice.

"Our delivery times have more than halved, we have mitigated the impact that Brexit has had and we are using local final mile services that we wouldn’t have access to from the UK. We also have a partner that has proven they can scale in peak to deal with massive volumes.

"Lounge has every ambition of becoming that largest underwear brand in the world and see Bleckmann as an integral part in this journey.”

Founded in 2015 in Solihull, Lounge Underwear's mission is to empower women worldwide, by redefining beauty standards and paving the way for all things "Comfort Made Sexy".

Free NewsletterVISIT