Louis Vuitton’s CEO Pietro Beccari to take charge of LVMH Fashion Group

LVMH is set to enter 2026 with a significant leadership restructure as Pietro Beccari, Chairman and Chief Executive Officer of Louis Vuitton, assumes additional responsibilities as Chairman and CEO of the LVMH Fashion Group, effective 1 January 2026. 

Beccari succeeds Sidney Toledano, who has stepped down from his operational duties after three decades at LVMH CEO Bernard Arnault’s side. Toledano will remain within the group as a special advisor to Arnault, Chairman and CEO of LVMH.

A transition period between Toledano and Beccari is already underway.

"I would like to warmly thank Sidney Toledano, who has been by my side for over 30 years and has always been present, in all circumstances, with determination, talent, and loyalty," Arnault shared in a statement to WWD. "After a rich decade of leading Dior and Louis Vuitton, I am delighted that Pietro Beccari has also agreed to bring his expertise to the LVMH Fashion Group maisons. Pietro is a great leader and a unique talent with boundless energy."

The LVMH Fashion Group oversees a roster of major houses, including Celine, Loewe, Givenchy, Kenzo, Marc Jacobs, Pucci and Patou.

Damien Bertrand, deputy CEO of Louis Vuitton, will also join the LVMH executive committee.

This leadership shift marks a reversal of LVMH’s earlier strategy. Just a year ago, the group had announced long-time executive Michael Burke as Toledano’s successor at the LVMH Fashion Group. That transition ultimately did not move forward. Instead, Burke pivoted into two major roles as Chairman and CEO of LVMH Americas (a new position representing the group across North and South America) and Nonexecutive Chairman of Tiffany & Co.’s board of directors.

Beccari first trained as a professional footballer before entering marketing at Reckitt Benckiser, followed by roles at Parmalat in New York and Henkel in Germany. He joined Louis Vuitton in 2006 in a strategic role before rising through the business. He is widely credited as the driving force behind Dior’s explosive growth between 2018 and 2023. His tenure saw the brand reclaim cultural dominance through global mega-events.

His move back to Louis Vuitton in 2023 marked his second time succeeding Burke. At Vuitton, Beccari quickly made his mark by appointing Pharrell Williams as Men’s Creative Director.

Beccari’s new role signals a continued push toward high-impact brand experiences, bold creative appointments and global retail ambition. As 2026 approaches, all eyes will be on how Beccari reshapes the group and which maison becomes his next blockbuster success.