Louis Vuitton and Tiffany join line-up at Selfridges, Bullring

Louis Vuitton and Tiffany have joined the luxury line-up at Selfridges, Bullring with new stores opening on level four of the upscale department store's Birmingham branch.

Designed by an in-house team Tiffany's boutique covers 1,400 sq ft stocking the world famous jeweller's collection of fine and fashion jewellery. The Louis Vuitton store runs to 1,700 sq ft and stocks the new "Masters" collection in collaboration with artist Jeff Koons, alongside its signature product range, which includes men’s and women’s leather goods, accessories, shoes and women’s fragrance.

Bullring and Grand Central general manager Michaela Moore said the brand's were "fantastic additions" to the Bullring line-up. "These global brands are a unique point of difference for our customers, reflecting just how highly regarded Birmingham is in a national context. Combined with the opening of [cocktail bar and restaurant] Fumo in Selfridges last month, Bullring now boasts a mix of luxury brands more akin to central London than ever before,” she said.

Selfridges Birmingham general manager Sam Watts added: "The arrival of Louis Vuitton, Fumo and Tiffany has added to the roll-call of about 200 premium brands that are sold exclusively in the Birmingham store. We’re constantly evolving and finding new brands for our customers to discover. These exciting changes on Level Four have added yet another degree of luxury that helps us to stand out in the busy retail sector in the city centre.”

Bullring claims an annual footfall of more than 36m and says its retailers perform on average 55% ahead of national averages.