Longchamp to launch “Energy” campaign in seven destinations starting with London

Paris-based luxury brand Longchamp is launching a new pop-up experience spanning seven destinations across Europe and Asia - under the name of "Energy by Longchamp".

The first pop-up will take place at the 180 Studios space on The Strand in London from 5-7 September, with a state-of-the-art light installation which "empowers participants to discover their energy".

It will mark the first time in the UK that the brand has invited the public to experience the world of Longchamp.

The innovative and unexpected concepts will also feature a curated selection of ready-to-wear and accessories from the new AW24 season.

The hero piece from the collection is the next generation of the ‘Le Roseau’ bag, which will be showcased throughout the experience in Longchamp’s signature Pantone 267C green.

Three days of public workshops will focus on "physical, cultural, and energy programming", hosted by notable female leaders in their respective fields, helping to encapsulate the essence of the collection and "connect with customers on a deeper level".

Hector Cassegrain, Managing Director of Longchamp in the UK and Ireland, said: "We are thrilled to introduce the Energy by Longchamp experience to our community. This immersive journey not only connects us with new customers and strengthens relationships with existing ones, but also serves as a dynamic platform to unveil Longchamp's identity, direction, and creativity.

"We are excited to share this unique experience that embodies our commitment to innovation, customer engagement, and authentic brand representation."

After the three days in London, the campaign will then head to Paris for 13-15 September, followed by Taipai, Shanghai, Kyoto, Hong Kong and Seoul throughout the rest of September and into October.

Each city will host a range of original and dynamic events designed to captivate loyal Longchamp enthusiasts and engage with emerging customers.

Customers can find the full "Energy by Longchamp" London schedule and workshop tickets on the brand’s website. All workshops and general admission are free of charge.