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Long Tall Sally appoints new CMO

Lauretta Roberts
25 September 2017

Long Tall Sally has appointed Lara Bonney as its new chief marketing officer.

Bonney is one of the founder members of the UK Abacus Alliance, established in 1998, and as managing director for the past six years grew it to become the UK's dominant data collaborative. She joins the global fashion retailer for tall women on 6 November.

CEO Andrew Shapin said Bonney would support the business' future growth. "Lara comes with a wealth of experience working in marketing services, leading teams that drive innovative solutions to solve complex marketing challenges. She’s perfectly placed to help us realise our ambitious growth targets," he said.

Long Tall Sally operates 10 websites shipping to more than 190 countries and offers clothing and footwear for women who are 5’8” and over and a UK shoe size 7 and above. It also operates 26 stores in USA, Canada, UK and Germany.

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