Lone Design Club to open pop-up in Mayfair

Lone Design Club has announced it will open a new pop-up space in London's Mayfair, providing a platform for independent and sustainable brands to flourish and reach new consumers.

Located at 55 Brompton Road, Lone Design Club will host two back-to-back pop-ups, entitled "In Bloom" and "The Sustainable Summer", running from 19 May-17 June 2022.

"In Bloom" will run from 19 May until 1 June, and is "dedicated to all conscious fashion lovers" according to LDC. The pop-up will bring together a unique group of fashion and lifestyle brands under one roof, including brands using sustainable materials, fair trade manufacturing and championing for social causes.

"The Sustainable Summer" will run from 4 June until 17 June and is described as celebrating "all things summer". This pop-up will focus on menswear and will include a multitude of events, including two launch parties.

Speaking with Vogue Business, Lone Design Club Founder and CEO Rebecca Morter, said: “With physical retail, we can avoid shipping and packaging, and we have just one per cent return rates, compared to the industry standard for e-commerce of 30 per cent, but we can’t escape the impact of furniture and materials in setting up stores.”