In light of UK lockdown restrictions, Lone Design Club has confirmed its January store has been reimagined and transformed into the brands first fully digital pop-up.
Starting 13 January 2021, each day a different designer will be taking over the Lone Design Club Instagram and heavily featured on its site, sharing their story and giving a glimpse behind the brand.
LDC commented in a statement: “Normally this would occur in person, in one of our concept stores, however, due to the lockdown we’ve innovated to find new ways of connecting you to our independent brands and meeting the designers.”
The list of designers taking part in the digital pop-up are:
Last November, LDC Founder and CEO Rebecca Morter spoke to TheIndustry.fashion Editor-in-Chief Lauretta Roberts about how she has adapted the business during the COVID-19 pandemic and the effect it has had on consumers views on sustainability.