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London Show Rooms returns to White Milano

Tom Shearsmith
10 February 2022

As Europe continues to reduce COVID-19 restrictions and embrace physical shows and events, British Fashion Council has confirmed that London Show Rooms will return to White Milano later this month.

Taking place between Thursday 24 February and Sunday 27 February 2022, with access exclusively reserved to buyers, press and fashion industry professionals.

The partnership between BFC and White Milano aims to highlight the strength and depth of London’s fashion community. Showcased at the heart of the Italian Fashion District during Milan Fashion Week, the partnership also reinforces the BFC’s commitment in supporting business growth opportunities for emerging designers.

The 10 designers who will take part in the London Show Rooms at White Milano this season include Carlota Barrera, Chet Lo, Feben, Labrum London, Robyn Lunch and Yuhan Wang.

Since 2008, the BFC’s London Show Rooms has provided a unique opportunity for British designers to promote themselves outside of London in a pop-up showroom that sits as part of the BFC's support and mentoring scheme.

Speaking about the partnership, Caroline Rush CBE, CEO British Fashion Council, previously said: “The BFC is committed to strengthening British fashion in the global economy and being able to support designer businesses sell their collections in Milan is fantastic. British fashion talents are known for their creativity, innovation and responsible business and London produces some of the most exciting designers in the world.”

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