London Fashion Week has unveiled the schedule and line-up for its first ever fully digital event, which goes live on Friday 12 June.
In light of the COVID-19 crisis the June edition of London Fashion Week Men’s was cancelled and replaced with a gender-neutral digital only event, which is open to both the trade and the general public.
More than 100 designers will be showcased on the digital platform, powered by JOOR, with 34 designers officially “on schedule”. As well as the digital showrooms the platform will be offering interviews, podcasts, designer diaries and webinars with telling their stories and sharing their experiences over the past few months.
The announcement has been made alongside the release of new figures from Oxford Economics showing that fashion contributed £35bn in UK GDP in 2019, and increase of 9.83% year-on-year, and employed nearly 900,000 people. However since the COVID-19 crisis, 73% of fashion businesses said they had experienced cancelled order (based on 233 designers polled by the British Fashion Council).
The schedule is as follows:
8ON8 – Chinese designer Li Gong will present a short video celebrating his new sustainable hat collection.
Ahluwalia is creating an interactive and virtual gallery space to showcase the brand’s new book, Jalebi. The public will be able to explore the space and walk around this new digital world.
BIANCA SAUNDERS will be launching a new Zine and host a panel discussion with Joshua Woods, Jess Cole and Matt Holmes.
CENTRAL SAINT MARTINS MA FASHION will present Class of 2021 Fieldwork material produced by MA Fashion students at a distance engaged in the process of design; in its purest, almost abstract form.
CHALAYAN – renowned designer Hussein Chalayan will be doing a live ‘In Conversation’ with Elise By Olsen as well as presenting a film with behind the scenes footage of the making-of his SS20 collection.
Charles Jeffrey LOVERBOY – To celebrate the launch of a new capsule, acclaimed designer Charles Jeffrey will live-stream a LOVERBOY party 2.0.
DANIEL w. FLETCHER – Netflix’s Next in Fashion, Daniel w. Fletcher is launching a new collection available to buy immediately through his e-commerce and is discussing the collection with British Vogue’s Naomi Pike.
Hill & Friends – luxury accessories label Hill & Friends will present new content of their A/W20 Campaign, with Founders Emma Hill and Georgia Fendley giving an insight into the brand’s luxurious and subversive world.
James Massiah – LFW will host a performance by spoken word artist James Massiah.
JD.COM, INC & Hu Bing – LFW China Ambassador Hu Bing has created three films to celebrate and spotlight three key British brands, A-COLD-WALL*, Paul Smith and Smythson which have flagship stores on JD.COM. All three films are also hosted on JD.COM, Inc., China’s largest online retailer by revenue and partner of London Fashion Week.
John Lewis & Partners and BFC have teamed up to celebrate fashion and the power of self expression by asking the nation to dress-up in an outfit that brings them joy, and share videos of themselves creating their very own catwalk moment in their home to raise money for charity. Highlights will be made into a film that will be showcased on the LFW digital schedule on Sunday 14th June – this will be the first time a fashion show created with content generated by the public has been part of LFW. Anyone can enter by posting a video using the Hashtag: #LFWCatwalkChallenge and tagging @johnlewisandpartners on either their Instagram grid or stories. For every video entry including @johnlewisandpartners and #LFWCatwalkChallenge the brand will donate £5* to the BFC Foundation Fashion Fund for the Covid Crisis.
JORDANLUCA – Jordan Bowen and Luca Marchetto will tease their SS21 collection through film.
KA WA KEY – the London-based label will premiere ‘There’s No Place like Home’. Inspired by The Little Prince, different fairy tale characters and British nursery rhymes, the film highlights the journey of love, using only a green screen.
LAVAZZA are London Fashion Week’s Official Coffee Partner. LAVAZZA are bringing to you a ‘Coffee-tail’ video tutorial with Matthew Zorpas, showcasing how to make the most out of the best LAVAZZA coffee.
Lou Dalton – acclaimed menswear designer Lou Dalton will launch a new lookbook as well as a conversation with the creative minds working with her on her new collection, documentary photographer Mark Neville, Gordon Richardson and Stuart Williamson fashion Editor Fantastic Man.
Louise Gray – An escort through the Louise Gray world, this film features new pieces to be launched online and for wholesale orders.
LYpH – Avant-garde clothing company LYpH will play with video, audio and imagery to present its new collection and campaign.
Marques ‘ Almeida – acclaimed designer duo Marta Marques and Paulo Almeida will launch a detailed documentary showcasing their new capsule collection including the making-of their new collection under a sustainable sub-brand.
Matthew Miller – menswear designer Matthew Miller will present a video presentation and campaign, exploring ‘The New Normal’ with exclusive product drops that are not produced until sold.
MTV – At London Fashion Week February 2020, BFC, MTV, ICEBERG and River Island announced the launch of the ‘Music Meets Fashion Competition’. Fashion students from the UK and select International Design Colleges were invited to design a collection by MTV that merges music, fashion and sustainability. This season the LFW schedule will showcase an overview of the competition so far, including application highlights. The digital LFW platform will also host exclusive interviews with each of the competition judges.
Mulberry – British heritage brand Mulberry will host an exclusive performance as part of their virtual ‘My Local Series’ to celebrate LFW. Artist to be announced shortly.
NABIL NAYAL presents his tenth collection, Chapter X: The Archives in Blue with new unseen footage, taking a retrospective look at his archives and hero pieces.
Natasha Zinko x DUOltd will launch the SS21 Creatives presenting their new collection with models through film and is working with American luxury multi-brand boutique The Webster to create 3D renderings of the collection to be showcased within a three dimensional space inspired by the aesthetic and architecture of their Miami and Los Angeles boutiques.
Nicholas Daley is presenting ‘The Abstract Truth’, a behind-the-scenes film of his AW20 collection by Amy Douglas.
palmer//harding – Levi Palmer and Matthew Harding will host an Instagram Conversation, talking the audience through their inspiration and design process for their AW20 collection.
Per Götesson will show a stop-motion film by Patrick Waugh on key looks from the Per Götesson archive, the backdrop is created by Tony Hornecker and styled by Gary Armstrong.
Preen by Thornton Bregazzi will present a pause in time, a refresh, a season-less campaign.
PRONOUNCE – Founders Yushan Li and Jun Zhou will present a self-made conceptual video focusing on AW20 and also previewing their new SS21 collection.
RÆBURN – RÆBURN Connects: RÆSTART acclaimed designer Christopher Raeburn will be in conversation with Editor-in-Chief of British GQ Dylan Jones.
RIXO will present a behind-the-scenes film of their Resort 21 lookbook shoot on-schedule.
ROBYN LYNCH will present a one-off capsule collection supported by Rapha with a film documenting the making-of the collection with a lookbook in collaboration with Joe Cruz and styled by Ben Schofield.
SHOOP – alternative contemporary fashion label SHOOP will present a 3D video of their capsule collection in partnership with footwear brand ASICS.
St James’s & Regent St. – London destinations St James’s and Regent Street will host a panel discussion about the future of retail and how looking to our heritage can help futureproof industry decisions.
Stephen Jones – world-renowned milliner Stephen Jones will release a film the making-of his SS21 collection.
Teatum Jones – British brand Teatum Jones will release four films highlighting the story of their brand.
TÍSCAR ESPADAS – Royal College of Art graduate Tiscar Espadas will introduce a small capsule collection with a film made during the lockdown exploring the narrative of her brand.
TONI&GUY are London Fashion Week’s Official Haircare Partner. TONI&GUY and LFW celebrate their 15 years of partnership with a retrospective film of the brand’s involvement at London Fashion Week, styling the hair for some of London’s most iconic shows.
University of Westminster MA Menswear graduates will present their collections digitally.
Xander Zhou will present a campaign film of his AW20 collection.
XU ZHI will unveil a film for his recent AW20 collection.
In addition to the schedule the Explore section of the platform will include special content created by the BFC with its partners. Highlights include a new podcast with interviews such as entrepreneur Tiny Tempah speaking to GQ Editor Dylan Jones and British Vogue Editor Edward Enninful discussing the global outcry against systemic racism with Mayor of London Sadiq Khan.
London Fashion Week takes place online from 12-14 June 2020.