London Fashion Week AW20 Pick: Molly Goddard

Molly Goddard

When you think of Molly Goddard the first things that spring to mind are likely to be volume, colour and fabulous frilly ruffles. And, of course, her AW20 show at London Fashion Week gave us all of these, but it also gave us plenty of lower key, and we mean this in a good way, very commercial looks. 

Her fans will not be disappointed to see her gorgeous ruffle dresses sent out in bright red, yellow and orange. But this time the styling of the some of the dresses, over brightly coloured fair-isle knits, gave them a new lease of life as daywear (albeit it still quirkily glamorous daywear).

Worn on their own, the red and yellow dress, screamed modern red carpet and will know doubt have been earmarked by stylists for their celebrity clientele already.

But perhaps the most surprisingly aspect of this collection was just how many wearable day looks there were. Ruffled net skirts teamed with neat puffer jackets in sedate charcoal shades, bright ruffled tops layered over knits and paired with trousers, or silky midi skirts teamed with chunky knits and boots, there was much here for the high street to get their teeth into. And surely they will. But it also showed how versatile her designs can be and how the wearer can make them their own, no matter their age or body type.


Apart from the aforementioned zesty reds, oranges and yellows, the standout colour was bright blue. Another reference to Pantone’s chosen colour of the year, Classic Blue, which was also much in evidence at the Shrimps show. We shall no doubt spot it elsewhere on the London runways before it makes its way onto high street rails across the country.

Goddard employed the said blue on an ruffled silk oversized gown (again layered over a knit), on another one of her neat takes on the fitted puffer, and on a slim-silhouetted ruffled gown with black accents, which showed that Goddard can pare back the volume and still achieve stand-out results.

Images: Ben Broomfield courtesy of Molly Goddard