London Fashion Week announces pop-up shop on Regent Street to support designers
The British Fashion Council (BFC) is opening ‘The London Fashion Week Shop', a new pop-up shop on Regent Street, to provide "crucial" commercial support for LFW designers.
The discovery space, curated by Ida Petersson and Lewis Bloyce, will open from 22-24 February at 245 Regent Street. Here, visitors can shop an exclusive archive collection from some of LFW’s most iconic names, including 16Arlington, Ahluwalia, Bianca Saunders, Conner Ives, Johanna Parv and Saul Nash.
Not only can shoppers browse collections at the pop-up, but they can also attend exclusive events, such as panel discussions and workshops, as well as book piercings with AURUM London.
Caroline Rush CBE, CEO at the British Fashion Council: "Each season, the impact of London Fashion Week can be seen across the capital through the City Wide Celebration. We are committed to championing retail in the UK and are proud to see LFW continue to lead the way by opening its doors to consumers and fostering connections between brands, retailers, and customers.
"We are thrilled to be curating The London Fashion Week Shop to support our brilliant designers. Thanks to the generous support of The Crown Estate alongside our other partners, patrons and members, the programme hosts another remarkable lineup of events and I look forward to taking part this February."
The pop-up is part of the City Wide Celebration, a programme designed to promote the capital's premier shopping destinations - from Regent Street to Covent Garden - during LFW.
As part of the City Wide Celebration, the BFC, along with Dylon, will also host the ‘Rethink New Laundrette’ pop-up at 28 Henrietta Street, which will run from Thursday 20 February to Sunday 23 February. The pop-up’s aim? To get visitors to rethink the concept of ‘new’ by revamping their existing wardrobe.
Through a series of masterclasses, hosted by experts from the sustainable fashion world from Shakaila Forbes-Bell to Andrea Cheong, guests will learn new skills that they can use to renew their pre-loved fashion staples.
