London Designer Outlet sees record-breaking January trading

Wembley Park’s London Designer Outlet (LDO) has recorded its best month on record for trading. The centre is celebrating a record-breaking trajectory, having also smashed pandemic revenue levels in the previous month.

January trading sales at the capital’s premium fashion and lifestyle outlet destination reached over £6.5m – representing a significant year-on-year increase of 27.6% compared to 2022 and 14.6% on pre-pandemic levels (2019).

Mixed fashion made up for the highest percentage of sales (+27%), followed closely by sports (+22%), spurred on by the recent upsizing's and flagships stores available at the destination.

Average transaction value (ATV) was up 17.8% in January versus pre-pandemic levels, bolstered by the introduction of a number of major store upgrades, including new flagship concepts from Adidas, Nike, Calvin Klein and Tommy Hilfiger, and the arrival of new brands including The Cosmetic Company Outlet.

Matt Slade, Retail Director at Quintain, said: “It is reassuring to see a continued strong sales performance as we kick off 2023, despite the sustained cost-of-living crisis and continued slew of strikes. This record-breaking January follows an equally record-breaking December, demonstrating the significance of perceived value – shoppers will continue spending on their favourite brands if they are getting good value for money.

“Over the past year we have introduced a host of new brands and retail experiences to LDO, including the introduction of new flagship concepts from our successful brand partners such as adidas, Nike and Tommy Hilfiger. This gives our guests access to a quality shopping experience, akin to full-price destinations, but with the added benefit of outlet prices.”