Loewe’s Jonathan Anderson: “Once I perfect something, I hate it”

Loewe Jonathan Anderson

Jonathan Anderson wants to recreate the feeling of home. Albeit in a grand, palatial way on the corner of Bond Street. For the new Loewe flagship London store, Casa Loewe, which opens this month, he is determined to build an experience that will cosset his customers, rather than intimidate them.

“It’s not a fashion store,” he says, running a hand through his hair. “I mean, yes, that’s the purpose, but I want people to be able to go in. It’s this idea of ‘casa’ and changing the way in which we see stores. I feel like they are public places so they have to be able to educate as well – they cannot just be about taking.”

Read the full article in The Observer.