Loewe names new Chief Marketing Officer as it enters 'new era'
Spanish luxury fashion house Loewe has promoted Thierry Conrad Reutenauer to the role of Chief Marketing Officer, taking over from Charlie Smith, who has left the company.
Reutenauer joined Loewe in October 2025 as Global Communications Director, having previously spent five years and eight months at Bottega Veneta – the last year and a half as Global Communications Director.
According to WWD, it is understood that Reutenauer joins Loewe’s executive committee, with his new role seeing him take on board art direction, brand and product marketing, social media, events coordinating and VIP relations.
Loewe is entering a new era under joint Creative Directors Jack McCollough and Lazaro Hernandez, who joined the company in April 2025 following Jonathan Anderson’s departure after 11 years to head up creative direction at Dior.
Prior to his time at Bottega Veneta, Reutenauer spent six and half years at Chloé, culminating in the role of PR, VIPs and Events Director.
Reutenauer’s successor as Global Communications Director of Loewe is yet to be named.
Founded in 1846 in Madrid, Loewe has been part of LVMH since 1996 and specialises in luxury leather goods, clothing, fashion accessories and perfumes.
