L’Occitane Group to tackle plastic packaging in new biodiversity plan

L’Occitane Group has announced a new ‘Nature-Positive’ strategy which includes a framework of key actions to be taken across its business and supply chain in a bid to tackle biodiversity loss.

Revealed at the IUCN World Conservation Congress in Marseille, France, the framework covers five areas of biodiversity loss: land and sea, resource exploitation, pollution, invasive species and climate change.

It includes a number of new pledges to be achieved by 2025 – most of which relate to product sourcing and packaging.

By 2025, L'Occitane en Provence, the brand that accounts for nearly 80% of the group's net sales, plans to reduce the amount of plastic used for its packaging by 10%.

By 2025 the group aims to ensure that all of its plant-based ingredients will come from sources that work in biodiversity-positive ways.

The group is also pledging to promote family farming and fair trade with a pledge to farm 100% of its key raw ingredients in line with sustainable agriculture principles, based on agroecological, organic, sustainable, fair-trade certifications, by 2025.

It also plans to work more collaboratively on nature-positive initiatives with the wider industry, including the sharing of best practices via its work with the One Planet Business for Biodiversity coalition.

"Biodiversity has always been a source of inspiration and innovation for us, and through collaboration and sharing our experiences, we will make it an even more integral part of our activities and decision-making," L’Occitane en Provence Group Sustainability Officer and International Director Adrien Geiger said.

The group’s “nature-positive ambition” is backed by various other climate and human development goals.

The L'Occitaine Group is currently establishing its carbon roadmap to achieve net zero emissions by 2030 and has set the objective of being B Corp certified by 2023.