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Loake to launch digital product passports ahead of new EU law

Tom Bottomley
20 August 2024

Heritage British brand Loake Shoemakers has announced an exclusive partnership with Buyerdock to integrate digital product passports (DPP) across its entire product range.

As a result, every Loake product will feature a Buyerdock-powered DPP, "setting a new standard in transparency, sustainability, and customer engagement". It comes ahead of new EU regulations.

The Buyerdock DPP system will enable Loake to provide detailed product information, including origin, materials, sustainability efforts, and care instructions, accessible via a QR code - powered by GS1 digital link technology to enable scanning at POS on each product.

Ian Smith, Sustainability Manager at Loake, said: "We are excited to partner with Buyerdock to provide our customers with comprehensive product information for every pair of Loake shoes.

"This initiative aligns with our values of quality, craftsmanship, and transparency, and we believe it will enhance the customer experience. Having a unique system that will automatically generate the correct EU packaging recycle logos ensures we remain compliant too."

Kevin Dixie, Co-founder of Buyerdock, added: "Loake are a brand rich in heritage and we are really pleased they have chosen Buyerdock as their DPP solution. The automation of our DPP and on-demand creation of our QR code is crucial for brands with multiple thousands of SKUs.

"The world of fashion, textiles and shoes will need to start building their digital product passports very soon in order to comply with the new EU law."

Last week saw Tesco introduce digital product passports across its F&F clothing range  to provide shoppers with more information about where and how each garment was made. It comes as the EU continues to clamp down on transparency and sustainability.


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