LK Bennett moves London flagship to New Bond Street
LK Bennett will open the doors of its New Bond Street flagship store in London tomorrow, 3 March, replacing its Brook Street location.
The new store follows a fluid, open-plan layout, with custom-built fittings and fixtures to enhance the customer shopping experience. The store will showcase new collections, as well as carry-forward pieces from previous collections.
As well as being the new flagship retail space, New Bond Street will also serve as the new LKB head office; housing all teams from design to ecommerce. The relocation of the head office will allow all areas of the business to have an easy touch-point with customers.
The new store opening coincides with the launch of the second LKB collection for Royal Ascot as their Official Fashion Licensee, presenting elegant eventwear for the races and other similar engagements.
Darren Topp, CEO of LK Bennett, commented: "We are delighted to be opening our brand new, bigger and better flagship store on the prestigious New Bond Street. It will incorporate the full offer of not just the beautiful handmade shoes from Italy and Spain, but new areas such as our recently launched Bridal Collection. We hope this will be the first of many new stores and concession openings not just in the UK but around the world."