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Liverpool ONE plays host to exclusive SGG pop-up

Tom Shearsmith
13 August 2020

Grosvenor Europe has announced that SGG Apparel, the clothing line inspired by football legend Steven Gerrard, has launched its first ever bricks-and-mortar retail offering at Liverpool ONE.

Building upon SGG Apparel’s online presence, the new pop-up is operated by Creative Distribution under license from Liverpool FC Retail.

Situated on South John Street, it offers the brand’s 30-piece range of modern wardrobe staples, all designed in Liverpool.

The collection, exclusively available to purchase at the pop-up, comprises smart polo shirts, slim-fit jumpers and bomber jackets, all of which are inspired by Gerrard’s own signature style and Liverpool itself.

Customers will find premium fabrics and understated branding, with style names referencing Liverpool’s streets and areas of the city where Steven grew up.

Alison Clegg, Director, Asset Management, Grosvenor Europe commented: “With SGG Apparel’s strong and high-profile links to the city of Liverpool, and an exclusive collection on offer, we are confident this new pop-up will be a hit with Liverpool ONE’s visitors.

"It is fantastic to be host to premium, emerging brands as they debut physical retail concepts, and we’re pleased to have yet another exciting addition to the portfolio as we continue to safely welcome customers back to the destination.”

The SGG Apparel range is exclusively available to purchase from 1 August 2020 at Liverpool ONE.

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