Liverpool ONE outperforms national averages post-lockdown
Liverpool ONE shopping centre is bucking both regional and national trends, with its latest performance figures showing footfall at 86% of the volumes experienced this time last year, with sales at 88%.
Both figures exceed the UK averages by 7% and 10% respectively. Alison Clegg, Director of Asset Management at Liverpool ONE landlord, Grosvenor Europe, commented: “Liverpool ONE’s combination of detailed planning, wide streets and open air layout has certainly been a great advantage for us to be able to welcome visitors back within a safe yet atmospheric environment.
“With 98% of retailers reopened and trading, effective dining initiatives in place, and summer enlivenment programs on offer, these figures accurately reflect the steady increase in activity and demand which we’ve seen over the last few weeks, and expect to see continue in the coming months.”
Liverpool ONE’s restaurant operators are thriving since reopening, with sales surpassing the same period in 2019. The government’s ‘Eat Out to Help Out’ scheme has helped to drive sales 35% higher than 2019 from Monday to Wednesday, as well as positively impacting turnover for the rest of the week, which sits at an average of 9% higher than last year.
The destination’s strong performance figures reflect a persistent upward trend. Since Liverpool ONE’s phased reopening strategy began, visitor spend has increased by approximately 18% and conversion is 13% higher than usual.
The shopping centre also has three new store launches to shout about this month, with MAC cosmetics opening its Liverpool flagship store on Paradise Street, premium British sportswear brand Castore making its physical retail debut outside of London on Manesty’s Lane, and SGG Apparel - the clothing line inspired by Liverpool football legend Steven Gerrard - launching an exclusive bricks and mortar store at South John Street.
The trio of retailers form part of the 20-plus new brands which have opened at Liverpool ONE over the last 12 months, a sign that physical retail may not be dead in the Mersey water just yet.