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Lister & Bruce develops innovative children's sleepwear

Alice Ierace
01 January 1970

Kidswear clothing line Lister & Bruce has developed an innovative new twist on children's sleepwear.

Founded by sisters in law, Helen Brimacombe and Claire Carlile, their MyJamas collection features organic cotton pyjamas for children aged 1-5 and comes with an added innovation: each pair has matching ankle and wrist cuffs on the left and right, helping children dress independently by knowing which way round they go.

Achieving 5* ratings across the board from parents and children alike, since launching just five months ago, the range delivers a pre-bedtime confidence boost for youngsters.

Helen Brimacombe said: ''Naturally we wanted our designs to be beautiful, but the clever cuffs are really what makes them special. A lot of thought has gone in to every detail of MyJamas, and the result is super soft pyjamas with a unique design that helps your little ones put them on the right way round every time.''

Comfort has been a huge focus for the range, 100% organic cotton interlock has been used as it is extremely soft against children's skin. The collection is also OEKO-Tex 100 rated, which means no nasty chemicals have been used and is perfect for those with sensitive skin.

Claire Carlile added: "We're thrilled with the reaction to our pyjamas so far, and have many new ideas and products in mind, which we'll be developing in the coming months. It's an exciting journey for us and we're loving the positive feedback."

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