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Lingerie Française announces London concept store pop-up

Tom Shearsmith
16 August 2019

Promincor – Lingerie Française has announced a second edition of its French Lingerie Loft concept, to be held in central London at a soon-to-be announced location from 17-20 October 2019.

The four-day pop-up showroom will be open to the general public, with an invitation-only VIP launch event.

The French Lingerie Loft London will highlight the extraordinary savoir-faire of the 14 French Lingerie brands represented by Promincor – Lingerie Française and will include: Antigel, Antinéa, Aubade, Chantelle, Empreinte, Eprise, Epure, Implicite, Lise Charmel, Lou, Louisa Bracq, Maison Lejaby, Passionata, and Simone Pérèle.

This pop-up showroom will create an immersive loft-style experience that will include talks on the latest lingerie trends, sustainability, wellbeing and body positivity, alongside celebrating the French way of life from its style, cuisine, and timeless beauty.

By bringing together 14 of the most renowned French brands, Promincor – Lingerie Française aims to create an oasis of "all things lingerie" with brand presentations, professional bra-fittings, a display of antique pieces, as well as a chance to see all the latest lingerie collections in one space.

Ulyana Sukach, International Development Manager said: “We are really pleased to be bringing the successful French Lingerie Loft concept to the UK and are truly convinced that the collaboration with CiCI PR agency [which will be handling publicity for the event] will be a success in terms of media and general public exposure."

The upcoming event is made possible due to the financial support of DEFI, the Committee for the Development and Promotion of French Clothing.

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