Lindex to open new kidswear store in Westfield Stratford

Lindex is to open a new kidswear store in Westfield Stratford, located on the ground floor of the East London shopping centre.

The retail unit was formally occupied by Russell & Bromley's kids, which waved goodbye to its children’s range today, citing changing shopping habits and the evolving retail landscape over the last 18 months as a need for change within the business.

The new Lindex Kids store will stock the brand's extensive kidswear range, including partywear, the latest "Mini Me" collection and babywear.

Founded in 1954, Lindex is one of the leading fashion chains in Europe, with over 480 stores in 16 countries. Based out of Gothenburg in Sweden, the brand covers a variety of fashion concepts within womenswear, kidswear, lingerie and cosmetics.

Lindex originally opened its first UK store in Westfield Stratford, which is now closed, before opening another location in Westfield London. No opening date has been announced for the new location.