Lidl and Nik Bentel revive partnership for ‘Trolley Bag’ launch during LFW
German supermarket chain Lidl is partnering with New York-based avant-garde artist and designer Nik Bentel for a second time, following the success of the collaboration ‘Croissant Bag’, which launched in August 2024.
The latest creation, the ‘Lidl x Nik Bentel Trolley Bag’, will debut at a preview event during London Fashion Week called ‘The Lidl Fresh Drop’, held at 19 D’Arblay Street in Soho on 20-21 February, from 9.30 am to 5 pm.
A limited number of attendees will have the chance to nab one of the coveted accessories by trying their luck on a specially created ‘fruit machine’. Smoothies will also be up for grabs at the event, leaving guests fuelled for the LFW runway shows.
Fashion lovers and “Lidl superfans” alike can also enter a ballot to get their hands on the limited-edition statement bags on Nik Bentel’s website on 26 February at 10am.
Crafted from industrial quality stainless steel and finished with a glossy, traditional Lidl branded handlebar, the “luxury handbag” is designed to turn heads and follows in the footsteps of the viral ‘Croissant Bag’, which sold out in just two minutes.
Nik Bentel, founder of Nik Bentel Studios, said: “We couldn’t resist the chance to team up with Lidl again - there’s something so exciting about turning the most unexpected items into fashion statements - and it's our bag through and through (pardon the pun).
“The Lidl ‘Trolley Bag’ is our latest twist on the everyday food shop experience and is the ultimate shopping sidekick. It’s playful, practical and made to stand out - whether heading out to the runway or to run errands.”
Joanna Gomer, Marketing Director at Lidl, added: “After the viral frenzy created by our beloved ‘Croissant Bag’ in the UK, we’re back for round two with Nik Bentel - just in time for London Fashion Week.
“Our ‘Trolley Bag’, a reimagination of an everyday shopping essential, is designed for working not just the runway, but the aisles too. Set to turn heads and steal spotlights, you won’t want to miss out on this season’s hottest item.”
