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Liberty Retail Managing Director to exit after 15 years

Sophie Smith
20 November 2025

Sarah Coonan, Retail Managing Director of Liberty, has confirmed she will leave the British luxury department store after fifteen years with the business.

Coonan first joined Liberty in 2010 and has since held a number of senior positions, including Head of Buying for Beauty, Home & Little Liberty, and Buying Director. She was appointed Retail Managing Director in 2022.

Speaking on her departure, Sarah Coonan said: "After fifteen years at Liberty, it’s been an enormous privilege to be part of such an extraordinary establishment.

"Liberty’s spirit of creativity and independence is truly unique - and it’s been an honour to build and lead a team so dedicated to that vision. I’m immensely proud of what we’ve achieved together and feel confident that Liberty is in a strong position for the future."

Adil Mehboob-Khan, CEO of Liberty, added: "Sarah leaves a legacy of success – we enjoyed a decade of retail growth thanks to her contributions at Retail and Company level.

"She has been a force in continuing to drive Liberty as one of London’s most distinctive and design-led retail destinations. Sarah has built a strong organization, has embodied the Liberty spirit and culture, and has been a great coach and friend to many."

Coonan will remain in her role until 31 January 2026 to support a smooth transition. Her departure comes during a period of "strong" performance and continued growth for Liberty.

This year, the department store marks 150 years of retail. Under Mehboob-Khan, who joined Liberty in 2018, the business has evolved with a careful balance of heritage and ambition.

"The nature of the business is that every year you want it to be special. We were really conscious a year ago when we began to plan the 150-year milestone," he previously told TheIndustry.fashion.

Since taking the helm, Mehboob-Khan has overseen a strategic revitalisation of the Liberty brand. He identifies three priorities: unify the company’s categories, strengthen the brand’s presence globally and scale its e-commerce.

Read TheIndustry.fashion's interview with Liberty CEO Adil Mehboob-Khan on its 150th anniversary collection and global ambitions.

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