Liberty launches new quarterly beauty box scheme: The Beauty Drop

Liberty has entered the beauty box market with the launch of its new The Beauty Drop beauty subscription service for £20 a month.

The service gives members four boxes a year packed full of beauty products, plus an array of benefits, including access to exclusive products and new product launches.

Each box will be worth up to £300 and will also feature ‘how-to’ videos from beauty experts on how to use the products inside, as-well as expert info about the brands behind each product.

Members will also see their monthly subscription fee translated into credit to spend in-store or online and earn points every time they spend their credit, which will be converted into vouchers.

The first boxes will be sent out to members in mid-October and delivered quarterly thereafter with free delivery.