Liberty launches Bayeux Tapestry collection with British Museum

Liberty has partnered with the British Museum on a new collection inspired by the Bayeux Tapestry, marking the opening of the exhibition in London.

The collection launches today, 10 September, alongside the exhibition, which runs until 11 July 2027. It will be available through Liberty’s stores and website, as well as at the British Museum.

At the centre of the collection is a new design created by Liberty in collaboration with the exhibition’s curators. The hand-drawn composition reworks motifs from the medieval artefact across Liberty’s Tana Lawn cotton, silk scarves and a selection of fashion and home accessories.

The design incorporates elements including ships, armoured figures, horses, mythical creatures and medieval architecture. Trees, which were used to divide scenes in the original tapestry, also appear within the composition, while its colour palette draws on the tapestry’s original hues including ochre gold, parchment cream, moss and forest green, deep ink and rich reds.

The wider collection includes handkerchiefs, ties, a gold-rim mug, hardback notebooks, tea towels, a tote bag and fringed cushions. Four additional pieces, including two silk scarves, a tea towel and a handkerchief, will be available exclusively at Liberty.

“This is an exciting collaboration for Liberty and The British Museum. Working with the exhibition curators, our design studio has created an entirely new artwork that captures the tapestry's story within a visual language that is distinctively Liberty,” said Mary-Ann Dunkley, Design Director at Liberty.

The partnership follows a series of collaborations for Liberty. Earlier this month, the retailer unveiled its 2026 beauty advent calendar campaign with actress Helena Bonham Carter, while the Bayeux Tapestry collection sees it work with the British Museum on a dedicated design and product range.

The partnership also gives the British Museum a commercially available extension of the exhibition, allowing visitors to take home products inspired by the artefact alongside the museum experience.

Nicholas Cullinan, Director of the British Museum, said the collection “draws inspiration from the Tapestry in a way that is both thoughtful and contemporary”, adding that it provides visitors with a lasting memento of the exhibition.

The Bayeux Tapestry, which dates back to the 11th century, tells the story of the Norman conquest of England in 1066 through 58 scenes depicting 626 characters and 202 horses. The 70-metre-long embroidered textile was created in the UK and is being displayed in London for the first time in almost 1,000 years.

The exhibition, The Bayeux Tapestry Presented by Igor Tulchinsky, opens at the British Museum today and runs until 11 July 2027.