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Levi’s opens new store in London’s Knightsbridge

Tom Bottomley
20 September 2024

Levi’s has opened a new 3,229 sq ft store at 61 Brompton Road – part of the Knightsbridge Estate in London – as the denim giant "deepens its direct-to-consumer strategy".

The "immersive" two-floor store, with its prominent glass façade, is championing local craftsmanship and features one-of-a-kind 'Trucker' jackets customised by Levi’s in-store tailors, while there is also a focus on head-to-toe denim lifestyle dressing.

Additionally, a new 'ship to home' service "adds a layer of convenience" for both local shoppers and international visitors.

The Knightsbridge Estate is a spectacular 3.5 acre island site located between Harrods and Harvey Nichols, and is the second largest retail hub in London.

With over 70 stores nationwide, over 10 of which are in London, the new Knightsbridge location underscores Levi’s commitment to the city’s role as a global fashion and cultural hub.

Lucia Marcuzzo, Managing Director Europe at Levi Strauss & Co, said: "Our new Knightsbridge store embeds the Levi’s brand at the centre of another iconic London neighbourhood, affirming our position as a denim lifestyle leader and a major direct-to-consumer retailer in UK and Europe.

"As London continues to drive trends and commercial growth for the European region, we remain committed to investing in the capital city and beyond to unlock further opportunities for consumers.

"We look forward to welcoming local and international shoppers and showcasing our elevated offering that combines best-in-class retail, exclusive designs and beloved wardrobe staples, which inspire our fans to live in Levi’s every day."

At the heart of the Knightsbridge store is Levi’s iconic denim lifestyle collection, highlighting both contemporary trends and classic pieces - from its famous 501 jeans to a broader selection of dresses, shirts, and accessories.


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