Levi’s new campaign to feature Marcus Rashford, Hailey Bieber and Peggy Gou

Levi’s has turned to celebrities including Marcus Rashford, Hailey Bieber and Peggy Gou for their latest campaign, which celebrates the 150th anniversary of its 501 jean silhouette.

For Spring, Levi’s will be releasing a limited-edition 501 Short collaboration capsule with Internet personality and events host Emma Chamberlain, as well as providing an array of benefits for Levi’s Red Tab loyalty members, such as free button swaps and a collaborative redesign workshop for their Levi’s 501 jeans.

While a button fly, straight leg, and Red Tab on the back right-hand pocket are the foundational blueprint of its design, the 501 continually evolves based on the current cultural and stylistic moment, underlining its versatility and longevity.

Featured in the campaign is actor Barbie Ferreira, designer and artist A$AP Nast, model and YouTube host Hailey Bieber, Berlin-based DJ and producer Peggy Gou and England footballer and activist Marcus Rashford.