London designer menswear brand L’Estrange has now introduced TIPA compostable packaging as part of its drive for total sustainability in-store and behind the scenes.
L’Estrange has built its brand around doing “more with less” and has committed to reaching climate positivity by the end of 2020. The compostable bags are one of several sustainability initiatives it is championing.
The bags perform like conventional plastic packaging but are fully compostable, leaving no waste. The zipper function allows them to be reused before safe disposal in compost.
TIPA’s compostable zipper bags protect garments as effectively as conventional plastic packaging but are fully biodegradable, offering the ideal lifecycle for fashion polybags.
Will Green, co-founder of L’Estrange, said: “We know the fashion industry has a serious waste problem and customers are now demanding something better. We want to do all we can to make a difference.
“Our brand is built around designing with the planet in mind, and it’s important our supply chain reflects this. We are constantly looking to reduce waste, especially plastic packaging. Finding a compostable alternative in TIPA’s zipper bags was exactly what we needed to keep our garments safe as we transport them, without the environmental impact of plastic.”
Daphna Nissenbaum, co-founder and CEO of TIPA, commented: “We’re proud to be able to offer a waste-free packaging alternative to fashion houses with the same high-performance specifications brands have grown accustomed to from conventional plastic.”
The fashion industry is among the worst offenders for waste. According to the UN, every second, one garbage truck full of textiles is sent to landfill or to be incinerated.
However, consumer habits are changing as awareness grows, and demand is increasing for transparent and truly effective sustainability practices in fashion as people tire of “greenwashing.”
Searches for “sustainable fashion” tripled between 2016 and 2019, and research by Lyst found there has been a 37% increase in searches for sustainability-related keywords since the start of 2020.