Lee launches collaboration footwear with Crocs-owned HeyDude
Heritage US denim brand Lee has partnered with Crocs-owned footwear brand HeyDude on a new footwear line, with American actor Chase Stokes, star of Netflix drama series ‘Outer Banks’, fronting the campaign.
The capsule collection features two styles, the ‘Wally Lee’, a take on HeyDude’s most popular men’s style which features a railroad denim stripe and an exclusive illustrated graphic in the footbed, and the ‘Wendy Lee’ – a cream multi-print patterned take on HeyDude’s best-selling women’s style.
Joe Broyles, Vice President of Global Collaborations at Lee, said: "HeyDude is the ideal partner to bring a Lee denim-inspired shoe to market. The brand’s popularity and focus on playful comfort resonates with our customer."
Paul Nugent, SVP Chief Marketing Officer at HeyDude, said: "Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HeyDude’s relaxed attitude.
"The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much needed comfort our fans have grown to expect from HeyDude."
Inspired by a coastal vibe, the new shoes are described as "a collision of comfort and cool", now available on the HeyDude website, priced at £69.99.
HeyDude, which was founded by Italian businessman Alessandro Rosano in 2008, was acquired by Crocs, Inc, in 2022, and launched in the UK in March 2024.
Since being acquired by Crocs, Inc, HeyDude has become one of the fastest growing brands in the US.
