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Lee Jeans to launch kidswear collection

Sophie Smith
25 November 2021

Kontoor Brands-owned Lee Jeans is introducing a new kidswear range, launching in Europe, the Middle East and Africa (EMEA).

The debut collection will include apparel for boys and girls aged 0-16 years, as well as tops and accessories.

The collection will be produced under licence by Brand Machine Group (BMG), which also creates kidswear for a variety of fashion, sports and outdoor brands, including Juicy Couture, Jack Wills and Lyle & Scott.

Simon Fisher, EMEA Managing Director at Kontoor Brands, said: “We are really excited to be able to offer our trademark iconic styles in specialist fits for kids and are looking forward to delivering comfort and style to the finest kidswear retailers across the region for AW22.

"We are proud to partner with BMG on this range. We have been really pleased to see how hard their team has worked to help us bring our pioneering spirit and heritage styles to the whole family across EMEA."

Founded in 1889, Lee Jeans is a heritage denim brand and describes itself as a founding father of the modern denim movement.

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