Lee Jeans to launch footwear collection for the first time for AW23

Heritage US denim brand Lee Jeans is launching a footwear collection in the EMEA region for the first time for AW23, to include men’s, women’s and children’s casual footwear and sneakers.

The collection will be produced under license by The Brandsplus Group, which creates footwear collections for a diverse and industry-leading portfolio of fashion and sports lifestyle brands.

Simon Fisher, EMEA Managing Director of Kontoor Brands, owner of Lee Jeans, said: “Working with The Brandsplus Group and their superior sourcing and production capabilities, we are excited to begin delivering comfort and style to retailers across the region with the launch of the Lee Jeans footwear collection, which will offer the perfect complement to the Lee apparel already available in market today.”

Dimitri Van Leuven, CEO of The Brandsplus Group, commented: “We are proud to partner with Lee Jeans to bring the brand’s pioneering spirit and heritage styles to life through a high-quality footwear collection.

“Adding the iconic Lee brand to our footwear portfolio further illustrates The Brandsplus Group’s ambitious expansion strategy.”