In honour of the 50th anniversary of Earth Day, Lee, the denim apparel brand announced its first-ever global sustainability goals.
Established under Lee’s recently launched global sustainability platform, For a World That Works, the goals focus on pursuing more sustainable solutions for apparel development and production.
Lee’s four global sustainability goals are to:
- Power 100% of all owned and operated facilities with renewable energy by 2025.
- Utilize more than 50% sustainable synthetics by 2025.
- Source 100% sustainably-grown or recycled cotton by 2025.
- Increase Indigood dyed products every year through 2025.
These global goals build on Lee’s latest sustainably focused product launches and partnerships including:
- Indigood Denim: a signature product line that reduces the amount of water required by 100%, the energy required by 60% and the waste produced by 60% by replacing the traditional water vats and chemical baths of conventional indigo dyeing with a foam dye applicator.
- Back to Nature: made from 100% cotton. When the jeans and jackets reach the end of their useful life, the metal buttons can be unscrewed and reused, and the remaining component products can be composted at home.
- Ellen MacArthur Foundation’s Jeans Redesign: In 2019, the brand signed on to the Foundation’s Jean’s Redesign Guidelines, which set minimum requirements on durability, material health, recyclability and are based on the principles of a circular economy.
Chris Waldeck, Global Brand President, Lee, said: “We are committed to doing our part to help lead our industry toward a better future. Our global sustainability goals will guide our actions and help accelerate our commitment to providing products that drive positive changes for our environment and communities, while delivering the quality and style consumers expect from Lee.”