Le Col cycling clothing launches on Wiggle

Premium British cycling clothing manufacturer Le Col, founded in 2011 by former Team GB cyclist, Yanto Barker, is to partner with Wiggle – the world’s largest online cycling, tri-sports and outdoor retailer – to offer its ranges to a global audience.

Le Col’s products have been bringing performance kit to consumers with a quality once reserved solely for professionals. The British company is based in London but manufactures all its kit in its own factory in Treviso, Italy, an area renowned for expertise in high-performance sporting apparel and the latest technical materials. The range is developed and road tested personally by Barker.

On the new partnership with Wiggle, Barker comments: “Wiggle is committed to bringing the best and biggest choice to its millions of devoted fans and users, and the brand’s vision for the premium cycling market aligns with Le Col’s values and range of cycling products. We are a dedicated long-term partner with a vision to grow alongside Wiggle, and this partnership comes at the perfect time for Le Col.”

Growing in recent years with a significant marketing and business development push, Le Col has partnered with key brands such as Eurosport and Strava, as well as increasing distribution via high-end retailers such as Matchesfashion.com and Sigma Sports.

During the past two years Le Col has gathered thousands of new fans, including Sir Bradley Wiggins, who describes Le Col as “the best performance kit on the market.” In 2018 he partnered with Le Col to create his own range with the brand, ‘Le Col by Wiggins’, as well as moving his Team Wiggins kit from Rapha to Le Col in the same year.

Adding to the announcement, Luke Davison, lead buyer at Wiggle, says: “We’ve been watching the growth of Le Col over the last few years and are incredibly impressed by the products, innovations and the authenticity. We will be stocking both the core Le Col product and the Le Col by Wiggins collections, which will certainly be at home alongside the other premium brands on Wiggle.”