LDC heads to Battersea Power Station for ‘longest ever’ London residency
Lone Design Club (LDC), the champion of ‘next generation’ direct-to-consumer conscious fashion and lifestyle brands, has just opened a five-month pop-up store at Battersea Power Station, its longest London residency to date.
The space brings together emerging designers such as Alexandra Mann, Storm Label, Oceanus, Cove and Frankie Bikinis with “immersive experiences” such as styling sessions, designer meet and greets and sustainability panels.
The new residency also features LDC’s new Revolving Spaces platform, unlocking underused retail space with curated, flexible concepts, as debuted at the retailer’s new Cache pop-up concept, which was launched at Bristol’s Cabot Circus earlier this month.
Rebecca Morter, founder and CEO of Lone Design Club, said: “We’re incredibly excited to be back in London, and there’s no better place than Battersea Power Station, a true symbol of transformation and creative energy.
“This store isn’t just a retail space; it’s a celebration of innovation, individuality, and impact, and with our (five) month residency, it’s also our most ambitious and immersive project yet.
“It’s been a year since our last London pop-up, and we’re returning with a renewed focus on destination retail, giving brands and shoppers more time to connect, engage, and be inspired.”
Harriett Renny, Leasing Director at Battersea Power Station Development Company, added: “We’re always looking at how we can evolve our retail offering and create the best shopping experiences for our visitors. The demand for experiential retail continues to grow, as does consumers’ appetite to support and shop small, independent fashion brands.
“With its rotating line-up of brands, in-store events and designer meet-and-greets, the Lone Design Club pop-up at Battersea Power Station will offer shoppers a new experience every time they visit, which is fantastic.”
