Laybuy launches retailer partner programme in response to "buy now, pay later" demand

Buy now, pay later provider Laybuy has announced the launch of a global retailer partner programme to tap in to the increased demand for more flexible and interest-free payment options at checkout, with the aim to help “retailers of any size” capitalise on its services.

The company has built strategic relationships with over 20 “best in class” ecommerce platforms and agencies, meaning any retailer working with those companies will be able to seamlessly offer Laybuy as a payment option on their website or app.

Laybuy is now offered by over 6,000 merchants, and key global ecommerce platforms confirmed to be part of Laybuy’s new partner programme include BigCommerce, Shopify, Wix, nopCommerce and Aurora Commerce.

In the UK, Laybuy’s agency partners include Space 48, Digital Six, Ayko and Underwater Pistol.

Laybuy, which launched in 2017, is already offered by major brands including JD Sports, Boohoo and The Hut Group.

To date, Laybuy’s retail partners have seen order values rise by up to 70%, online and in-store conversion rates increase by up to 50%, and new customer acquisition rise by 30%.

Gary Rohloff, Laybuy’s co-founder and managing director, said: “Buy now, pay later is proving to be a huge hit with consumers. Together with our partners, we’re enabling UK retailers, large and small, to offer their customers this smarter way to pay.

“Crucially, this means they can take advantage of growing consumer demand for ‘buy now, pay later’, which we know results in increased sales and customer loyalty. We’re proud to be working with some of the biggest and best e-commerce platforms and agencies to help UK retailers at a time when they need it most.”