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Launchmetrics promotes Levy and appoints Michault

Lauretta Roberts
14 November 2016

Launchmetrics (formerly Fashion GPS) has promoted Alison Levy to the position of CMO for the global business and has hired leading fashion editor Jessica Michault to the newly created position of senior vice president of industry relations.

Levy has been with Launchmetrics for since 2013, holding the position of SVP Strategic Development. Prior to that headed up marketing and communications at IMG Fashion and was previously at Net-A-Porter.com, where she central to its public relations strategy as it opened its first office in New York.

Launchmetrics

Alison Levy

Michault, who in her new role will oversee the editorial content strategy for FashionGPS Radar, was previously editor-in-chief at Antidote, a bi-annual fashion magazine as well as NOWFASHION where she was in charge of all editorial content for the show image website.

Prior to that she was online style editor for The International Herald Tribune, where she worked for 16 years with legendary critic Suzy Menkes. During her time at IHT, Michault covered the international shows and her work has been published in the New York Times, Italian Vogue, Vogue Japan, Porter magazine, Harper's Bazaar Brazil, GQ Germany, and l’Officiel magazine.

As well as overseeing the editorial content for FashionGPS Radar, Michault will act as the ‘voice’ of the industry, liaising with key editors to feedback their needs and the needs of the community to the Launchmetrics team.

"We are delighted to announce Michault’s role as the SVP of Industry Relations,” said Michael Jais, CEO of Launchmetrics. "She has unparalleled media industry experience, and brings a wealth of fashion expertise that will really help us to drive forward our ambitious plans for FashionGPS Radar and our vision for building the global fashion community.”

Launchmetrics combines data insights, technology, and access to top influencers that brands need to accelerate their launch and to "build strong, lasting exposure". Nearly 1,700 brands in the fashion and lifestyle space including Dior, Porsche, Levi’s and Sony Playstation use Launchmetrics to manage their launches — from sample management to event management, and "everything in between".

The business was formed following the merger of Fashion GPS, which was founded in 2006, and influencer marketing expert Augure almost a year ago.

"We’re excited to add Alison and Jessica to our leadership team, particularly given their longstanding history working with brands and media worldwide," said Eddie Mullon, President & Founder of Launchmetrics. "As we celebrate our one-year anniversary of the merger between Fashion GPS and Augure, we are putting an increased emphasis on our work to connect the global fashion industry through technology. I look forward to the creative initiatives they will bring to the business and our customers."

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