Lanvin appoints new CEO with plans to 'rebuild desirability'

Maison Lanvin, “the oldest couture house in Paris”, has today announced the appointment of Barbara Werschine as Chief Executive Officer, succeeding Andy Lew, who had served as CEO of Lanvin since July 2025.

Werschine was most recently CEO at Eric Bompard, where she spent four years from 2020 to 2024.

She also spent just over seven years (up to 2017) at Hermès, the last five of which were as Director of Leather Goods Collections and a member of the executive committee, as well as holding past leadership and development roles at Zadig & Voltaire, Celine and Louis Vuitton.

Werschine brings her “extensive expertise and distinguished track record in the luxury industry” to Lanvin, and she will be responsible for steering the brand’s global strategy, accelerating its development, and strengthening the luxury brand’s positioning on the international stage.

In her new role, Werschine will work closely with Peter Copping, who joined the house as Artistic Director in September 2024. His Winter 2026 collection, presented in Paris, marked a key milestone in Lanvin’s revival by establishing strong foundations for women’s ready-to-wear.

The strategic roadmap also includes strengthening the menswear range and developing cohesive brand extensions, “notably in the home and lifestyle universe”, thereby reconnecting with Lanvin’s historic lifestyle heritage.

Andy Lew will now dedicate himself fully to his role as Executive President of Lanvin Group, overseeing a portfolio of brands that includes Lanvin, Wolford, Sergio Rossi and St. John Knits.

Lew said: “We are delighted to welcome Barbara Werschine to the helm of Maison Lanvin. Her vision of the luxury market and deep understanding of our industry’s challenges will be major assets in guiding Lanvin through its next phase of growth while honouring the unique identity of this iconic house.”

Werschine added: “I am thrilled to join Maison Lanvin at this pivotal moment in its history. My vision is clear: to sustainably rebuild the house’s desirability and core fundamentals. I am convinced that Lanvin possesses all the assets needed to achieve a new milestone in its growth and strengthen its footprint across key luxury markets.”

A primary focus will also be placed on consolidating core markets in France and Europe “to rebuild desirability” and create organic momentum for expansion into the United States and Asia.